Association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 27, 2021. mdg team members were encouraged to patronize ...Read More

Demonstrating sustainability throughout campaigns and at events sends an important message to stakeholders, but how can we promote sustainable practices on the show floor that live on beyond the event ...Read More

Washington, D.C. — mdg, A Freeman Company has promoted Erin Lee and Shauna Peters to the executive leadership team, serving alongside Kimberly Hardcastle, Vincent Polito and Jacquelyn Wells. Lee and ...Read More

Admittedly, we’re a little biased about the benefits of using an agency for attendee marketing, so we encourage you to filter the following advice through the lens of your unique ...Read More

Ken Holsinger, Senior Vice President of Data Solutions at Freeman and Erin Lee, senior director of digital transformation and marketing strategy at mdg, have been selected to present a virtual ...Read More

mdg director of social media Connor Stewart sat down with GatherGeeks, a podcast by BizBash, to dive into the why and how of using micro-influencer marketing for ...Read More

Despite concerns around the delta variant and escalating COVID-19 infection rates, recent data indicates that in-person events are safer than many daily activities – such as grocery shopping – when ...Read More

mdg subject matter experts Ashley Weber and Michael Engard will be featured speakers at Lippman Connects’ Attendee Acquisition Roundtable on October 13. Session details are below and registration is available ...Read More

The strategic use of images can do everything from conveying your event’s welcoming-to-all culture to quelling participants’ concerns over health and safety. PCMA Convene featured best practices from mdg ...Read More

Washington, D.C. — mdg, A Freeman Company will be presenting The Road to Recovery: A presentation in six acts, an in-person executive roundtable in conjunction with Lippman ...Read More

New registration requests accepted through October 5, 2021

Washington, D.C. — mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series. ...Read More

International travel is coming back — even if it is taking longer than we would like. As vaccination rates climb and many countries ease travel restrictions, now is the ideal ...Read More

For far too long, event marketers have made it all about us — touting show statistics and features in generic value propositions written years ago. But “me time” is over. ...Read More

mdg director of social media Connor Stewart has been tapped to present at the Society of Independent Show Organizers’ (SISO) 2021 Summer Conference in Louisville, Kentucky. He will discuss how ...Read More

mdg managing director Vincent Polito will lead a session at CEIR’s Predict Conference. The 2021 program will represent the radically changed business environment and explore the economic, geo-political and social ...Read More

Attendees are ready to return to in-person events! But after a year and a half of uncertainty, it can be hard to know how to chart the path forward. Wouldn’t ...Read More

If you’re addressing a potential decrease in your event attendance, focus on quality over quantity. Shauna Peters, vice president of strategic account management at mdg, discusses how an account-based marketing ...Read More

While many of the industries or professions our events serve are teeming with influencers, the potential to harness their clout to grow audiences is going unrealized. mdg’s pr specialist Connor ...Read More

Chief marketing strategist Kimberly Hardcastle-Geddes will participate in a panel discussion on What the Future of Business Events Holds at PCMA’s ...Read More