For the ninth year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love throughout the world. The initiative originally began in response ...Read More

With shifting audience priorities, values and behaviors, event marketers should consider tapping into new tactics to increase attendee acquisition and meet audience needs. PCMA Convene featured research and advice ...Read More

As we come to the close of 2021, we reflect on the past year’s ups and downs — the vaccine rollout, COVID variants, how we did with digital events and ...Read More

Association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 27, 2021. mdg team members were encouraged to patronize ...Read More

Demonstrating sustainability throughout campaigns and at events sends an important message to stakeholders, but how can we promote sustainable practices on the show floor that live on beyond the event ...Read More

Washington, D.C. — mdg, A Freeman Company has promoted Erin Lee and Shauna Peters to the executive leadership team, serving alongside Kimberly Hardcastle, Vincent Polito and Jacquelyn Wells. Lee and ...Read More

mdg managing director Vincent Polito will lead a session at CEIR’s Predict Conference. The 2021 program will represent the radically changed business environment and explore the economic, geo-political and social ...Read More

Attendees are ready to return to in-person events! But after a year and a half of uncertainty, it can be hard to know how to chart the path forward. Wouldn’t ...Read More

If you’re addressing a potential decrease in your event attendance, focus on quality over quantity. Shauna Peters, vice president of strategic account management at mdg, discusses how an account-based marketing ...Read More

Before and after. That line of demarcation separates so much of pre- and post-pandemic life. Pre-pandemic, many of us relied on physical events as our primary source of audience engagement ...Read More

Many of the industries or professions we serve with our events are teeming with influencers. Unfortunately, the potential to harness their clout to grow audiences is largely going unrealized. In ...Read More

mdg Senior Vice President Jacquelyn Wells, mdg Vice President of Strategic Account Management Shauna Peters and Freeman Vice President of Strategy Stacy O’Connell will be featured speakers at IAEE’s webinar ...Read More

New registration requests accepted through December 30, 2020

Washington, D.C. — mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series. ...Read More

Association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 28, 2020. mdg team members were encouraged ...Read More

Every month, we round up stories from the online events we’ve helped plan, produce and/or promote, in hopes that you’ll discover insightful advice, creative inspiration and a burning desire to ...Read More