Partnering with influencers is a powerful strategy for boosting event attendance — but only if you know what you’re doing. How can you identify and find the right talent, compel ...Read More
News: February author
Five mdg leaders were chosen to lead sessions together with mdg clients at IAEE’s Expo! Expo! 2023. Session details are below and registration is available on the Expo! Expo! ...Read More
Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, presented at the Attendee Acquisition Roundtable together with vice president Caitlin Fox. Registration can be found on the Lippman Connects ...Read More
Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, was chosen to present at the Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and session ...Read More
mdg senior vice president Jacquelyn Wells presented at the 32nd annual IAEE Southeastern Classic on July 27. Session details are below and registration is available on the Read More
When we think of digital advertising, we picture banner ads, paid social media placement and other traditional online channels: i.e., what you see on your devices. But people also leave ...Read More
Success starts here! Content is king! Keep calm and … are your eyes glazing over yet? Jargon is pervasive in marketing and runs the risk of being too vague for ...Read More
There are massive technological advancements on the horizon with the potential to impact tradeshows and conferences, in ways big and small. And while the horizon may be years away for ...Read More
As live events continue to move out of recovery mode, it’s time to focus on growth. But audience expectations have shifted as demographics skew younger, purpose-driven brands are prioritized and ...Read More
Anjia Nicolaidis, mdg director of international strategy, presented a session at the MATSO (Major American Trade Show Organizers) Meet-Up in conjunction with The NAMM Show.
Generating a Greater Return on ...Read More
With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational and productive experiences. mdg professionals ...Read More
mdg, A Freeman Company presented The New Rules of International Event Marketing, an educational session in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF), the Society of Independent ...Read More
There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people. Understandably, we put more stock in what ...Read More
Ken Holsinger, SVP of Strategy at Freeman and Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, led a session at SISO’s CEO Summit. Registration can be found on the ...Read More
mdg director of content Christine Johnson will take the stage at Lippman Connects Attendee Acquisition Roundtable on March 30. Session details are below and registration is available on the Read More
There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to ...Read More
For the tenth year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love throughout the world. The initiative originally began in ...Read More
Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Unfortunately, “back” has been the underlying theme of ...Read More
Websites aren’t for ‘setting and forgetting’, they need regular check-ups and fine-tuning to consistently maximize conversion rates and optimize user experience. The following questions will help you evaluate three key ...Read More
Erin Lee, vice president of digital marketing strategy and Christine Johnson, director of content at mdg, were selected to present two sessions at IAEE’s Expo! Expo! 2022 in Louisville, KY ...Read More
