As Q1 draws to a close, mdg clients are already seeing increased attendance. The renowned Consumer Electronics Show (CES), held Jan. 9-12, drew over 135,000 attendees and 4,300 exhibitors, ...Read More
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mdg, A Freeman Company presented From Hypothetical to Reality: How AI is Actually Changing Events, an Executive Roundtable in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and ...Read More
Influencer marketing is a cost-effective way to increase awareness and, ultimately, attendance at trade shows and conferences. If you haven’t added influencer marketing into your event marketing mix yet, mdg ...Read More
Disruption was the name of the game in 2023. But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.), this year’s disruptors were largely ...Read More
For the eleventh year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love throughout the world. The initiative originally began in ...Read More
mdg director of social media Sara Fellows will present a session on influencer marketing at the Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and ...Read More
mdg president and chief marketing strategist Kimberly Hardcastle has won IAEE’s 2023 Woman of Achievement Award, which recognizes a woman who has led the way in the advancement of ...Read More
For the 10th consecutive year, association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 25, 2023. mdg team ...Read More
With attendees registering later in the show cycle, mdg shared with PCMA Convene how marketers can maximize conversions in the final weeks to reach their goals.
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Because of pandemic-era deferments, exhibitors are just now reaching the end of previously invested show funds, and many are taking a fresh look at the ROI traditional events have historically ...Read More
“Paid membership community” may technically describe a traditional association, but it’s now more generally recognized as an online business model that facilitates member connections around a common mission or interest. ...Read More
mdg shared three practical ways to adapt your marketing to international audiences in a changing global environment with PCMA Convene.
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From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Eight mdg specialists shared how they are thinking about ...Read More
mdg president Kimberly Hardcastle will present a session at PCMA Convening Leaders 2024. Registration can be found on the Convening Leaders website and details are below.
January 8, 202411:00am-12:00pm PTSan ...Read More
In September, Global Securities Exchange (GSX) and FABTECH exemplified the importance of live industry gatherings. Both shows brought international communities together and provided essential updates for members of ...Read More
As temperatures began to cool down, the action on the show floor was just heating up for two mdg clients. The end of summer brought a 10% YoY increase in ...Read More
Partnering with influencers is a powerful strategy for boosting event attendance — but only if you know what you’re doing. How can you identify and find the right talent, compel ...Read More
Five mdg leaders were chosen to lead sessions together with mdg clients at IAEE’s Expo! Expo! 2023. Session details are below and registration is available on the Expo! Expo! ...Read More
Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, presented at the Attendee Acquisition Roundtable together with vice president Caitlin Fox. Registration can be found on the Lippman Connects ...Read More
Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, was chosen to present at the Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and session ...Read More
