Washington, D.C. — mdg, A Freeman Company hosted an Executive Roundtable on Thursday, November 10, sponsored by SISO, the San Diego Tourism Authority and Freeman. This executives-only forum focused ...Read More

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences ...Read More

Freeman recently released new research and trends on event attendee and exhibitor sentiment and behavior. Focused on North American shows, the insights are based on a compilation of more than ...Read More

Psychologist Carol Dweck coined the terms “fixed mindset” and “growth mindset” to describe the underlying beliefs people have about learning and intelligence. In short, someone with a growth mindset thrives ...Read More

mdg’s vice president of digital marketing strategy, Erin Lee, will take the stage at Lippman Connects’ Attendee Acquisition Roundtable on October 27. Session details are below and registration is available ...Read More

Erin Lee, vice president of digital marketing strategy and Christine Johnson, director of content at mdg, were selected to present two sessions at IAEE’s Expo! Expo! 2022 in Louisville, KY ...Read More

WASHINGTON, D.C. — mdg, A Freeman Company, has launched a new agency division dedicated to research, data and insights as part of its ongoing commitment to helping association and event clients evolve ...Read More

Washington, D.C. — After 12 years with mdg, A Freeman Company, Vincent Polito is moving into a new role within the events industry, replacing David Audrain as the Chief Executive ...Read More

Kimberly Hardcastle-Geddes, president of mdg and Ken Holsinger, SVP of Strategy at Freeman are leading a breakout session at the SISO Summer Conference. Session details are below and registration is available on ...Read More

During the pandemic, it became clear that personal values — shaped by education and income levels, age, geography, cultural considerations, the media, political preferences, and religion, to name a few ...Read More

mdg, director of content Christine Johnson will take the stage at Lippman Connects Attendee Acquisition Roundtable on July 28. Session details are below and registration is available on the Read More

mdg partnered with the National Restaurant Association and Winsight LLC to market the National Restaurant Association Restaurant, Hotel-Motel Show 2022. Reuniting the foodservice industry for the first time since 2019, ...Read More

When it comes to event marketing, it’s always been not just who and what that matters, but where—and since the pandemic, the destination plays an even larger role in attracting ...Read More

Shauna Peters, vice president and marketing strategist at mdg, was a featured speaker for ASAE’s Marketing, Membership and Communications Conference. Session details are below and the event summary and 2023 ...Read More

mdg account strategist Ingrid Thorson, director of content Christine Johnson and managing director Vincent Polito led a workshop at Freeman Inside LIVE! on May 19. Session details are below.

Bridging the ...Read More

The rush back to in-person events is made more challenging by staffing shortages, changing circumstances, executive scrutiny and the need to make timely decisions despite many variables and uncertainties. David ...Read More

mdg  president and chief marketing strategist Kimberly Hardcastle-Geddes has had her ear to the ground during the first quarter of this year. Read about the advice and insights she aggregated ...Read More

mdg, A Freeman Company presented Rebuilding International Participation, an educational session in conjunction with UFI and Lippman Connects’ Read More